Our philosophy focuses on seamlessly combining artistic brand expression with impactful design, using unconventional ideas and materials to create captivating and iconic Dutch design landmarks.

Dutch Design is celebrated for its minimalist aesthetic, playful essence, and strong commitment to sustainability and the circular economy.
Dutch Design World exists at the crossroads of creativity and social responsibility; our design expertise is to foster positive social and environmental results. We adopt a user-centered approach, employing design thinking and impact management methodologies to tackle complex challenges and sustainable solutions.
 

We aim to be bold and clear, creating corporate fashion and brand identity concepts for boutique hotels, museums, banks, and airports. 
For WWF, we developed an innovative fundraising concept designed to inspire awareness and drive change in a fast-evolving world—highlighting the urgent need for conscious action to protect our planet.

The founder, Jessica Joyce van den Heuvel, is an impact manager and creative strategist with a strong background in the arts, cultural sector, and fashion industry. As a Concept Strategist, she excels at connecting creativity with commercial strategy, providing practical solutions that make a real impact.

Jessica holds degrees from the Avance Impact & Impact Centre Erasmus in Rotterdam and ArtEZ University of the Arts in Arnhem.
She combines academic insights with hands-on industry experience and is known for her attentive listening, curiosity, creative thinking, and ability to develop innovative yet grounded strategies and concepts.
 

 

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